Portland Lumber Services

Overview:

When Portland Lumber Services Corporation approached us, their website was a far cry from the professional, engineering-focused image they wanted to project. Their existing site was not only dated and hard to navigate, but it also lacked clarity about their services. As a leader in the design of wood-coating machinery, Portland Lumber Services needed a website that reflected their expertise in engineering and consulting, not just a standard lumber or supply company.

Challenges

The original website had a few fundamental issues:

• Broken Links: Many of the downloadable mechanical drawings clients needed were inaccessible, damaging trust and usability.

• Poor User Experience: Visitors struggled to navigate the website and understand Portland Lumber’s unique service offerings.

• Outdated UI & Limited Branding: The site’s design was reminiscent of a basic lumber supply company rather than a specialized machinery and consulting provider.

• Lack of Messaging: The existing content didn’t communicate the depth of their expertise in machinery design or convey their consulting focus.

Our Approach

To capture the innovative and engineering-driven nature of Portland Lumber Services, we decided to take the website in a new direction that was grounded in mechanical engineering and consulting, focusing on professionalism, accessibility, and a seamless user experience.

1. Modern Engineering-Inspired UI Design: We shifted the visual approach away from a traditional wood supply aesthetic and embraced an industrial yet polished look. By incorporating clean lines, subtle gradients, and technical visuals, we positioned Portland Lumber as a leader in wood-coating machinery.

2. Enhanced UX for Accessibility & Usability: We created a structured layout that allows users to quickly access key information about services and contact options. Each page was thoughtfully designed to guide users towards the consulting and engineering information most relevant to their needs.

3. Technical Resource Hub with Optimized Links: To remedy broken downloads, we developed a robust resource section with optimized links, allowing clients to seamlessly access the mechanical drawings and product specifications they need. This new hub ensures customers have reliable access to technical information, reflecting the brand’s commitment to quality and precision.

4. Clear, Client-Focused Messaging: Through targeted copywriting, we clarified Portland Lumber’s role as not just a provider of wood products, but as a consultant and designer of wood-coating machinery. Messaging throughout the site emphasizes their unique position in the industry and highlights their expertise, giving current and potential clients confidence in their capabilities.

Results

The redesigned Portland Lumber Services website has elevated the company’s online presence to match their industry authority. It now serves as a powerful tool that enhances user experience, showcases the company’s specialized focus, and improves accessibility to critical resources for their clients. With a modern engineering look and clear messaging, Portland Lumber’s new site communicates exactly who they are and the value they bring to the market.