Diversified Contractors

Overview

When Diversified Contractors approached us, they were frustrated with their $8,000 website—a single page with hidden menus and a clunky layout that failed to convert visitors. While it included some conversion basics, it lacked the modern design and user experience needed to convey their quality work effectively.

Challenges

The existing website faced several critical issues:

• Confusing Navigation: Important sections were buried in dropdowns, and “Portfolio” was labeled ambiguously rather than as “Projects.”

• Outdated UI: Large, text-heavy sections without modern design elements made it challenging for users to quickly engage with services.

• Lack of CMS Flexibility: Updates required outside support, adding costs to an already over-budget site.

Our Approach

To help Diversified Contractors effectively showcase their work and attract new clients, we focused on creating a streamlined, intuitive experience.

• UI Redesign: We introduced clean lines, rounded corners, and shadowed elements for a fresh, polished look.

• Simplified Navigation: Clear, direct links replaced dropdowns, making services easy to locate.

• Dynamic CMS-Driven Projects Section: We leveraged CMS technology, typically reserved for blogs, to create a dynamic projects section, enabling Diversified to add or edit projects independently and cost-effectively.

Results

The redesigned site brings Diversified Contractors up to current design standards with a visually engaging, user-friendly experience that clearly communicates their services and expertise. Now, they’re equipped with a site that tells their story, converts visitors, and is flexible enough to grow with them.